Rodeo is a dangerous sport, and with each ride the athletes risks injury which could sideline them for indefinite periods of time. In professional rodeo there are no guaranteed salaries or injured reserve compensation and when left with serious injuries and financial problems, these men and women have nowhere to turn for help. Recognizing these hardships, the Justin Boot Company formed a partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association in 1989 to form the Justin Cowboy Crisis Fund (JCCF).
In the event of a serious injury, the JCCF is there to lend a hand to these professional athletes and their families. Through 2012, the JCCF has disbursed over $6.4 million in financial assistance to more than 970 injured athletes and their families. The JCCF truly lifts up these athletes by providing funds to cover applicable cost of living expenses during an athlete’s time of recovery when there is no other way for them to earn a living. Not only does the JCCF help these athletes’ families with their financial challenges, but they have helped assist in furthering their education as well.
Starting Thanksgiving Day, Justin Boots teamed up with Sheplers, the official retailer of the PRCA, to hold a Facebook Fundraiser dedicated to helping the Justin Cowboy Crisis Fund.
“As we give thanks for our many blessings this Thanksgiving,” said Justin Boots Brand Manager Louis Russo, “we encourage you to join us in giving back to the injured cowboys and cowgirls who might be having a more difficult holiday season this year.”
The fundraiser will take place through December. During this period, Justin will be showcasing video testimonials from 2012 WNFR qualifiers sharing how they have had first-hand assistance from the JCCF. As an additional incentive for donating to JCCF, Sheplers has graciously supported the cause by giving each fan a 10% discount on Justin Boots after contributing. The life of a pro rodeo cowboy is not an easy one, and these men and women are all thankful to have the Justin Cowboy Crisis Fund there to lend a hand when hard times come.