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At Justin Boots, we are serious about exceeding expectations. Therefore, we sent a team to the International Finals Youth Rodeo (IFYR) in Shawnee, Okla., and the AQHA Youth World Show (AQHYA) in Oklahoma City, Okla., to ask competitors what more we can do for them.

At IFYR, we sat down with the Justin Boots sponsored Bloomer Team. These high school students along with a group of middle school students at AQHYA gave us information we can use to create new styles. They prioritize comfort and style and we can offer them just that. The competitors at the IFYR and the AQHYA are at the top of their divisions and deserve boots they can win in. We want to be those boots and will continue to unveil new styles when the demand arises.

Justin Boots is very committed to giving back to the organizations that partner with and support us. We are devoted to our fans and will do anything we can to help evolve the Western lifestyle and industry. Therefore, the AQHA scholarship fund is essential. A portion of the proceeds from the sale of the Justin AQHA Lifestyle Collection goes directly back to this program which benefits AQHA students.

To learn more about the AQHA Lifestyle Collection and other collections by Justin Boots, find us on Facebook at www.facebook.com/JustinBoots, Twitter at www.twitter.com/JustinBoots, and YouTube at www.youtube.com/JustinBoots.