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Professional Rodeo Cowboys Association

The largest rodeo organization in the world.

Rodeo cowboy dodging a bull

We have been a Professional Rodeo Cowboys Association (PRCA) corporate partner, supporter and friend for more than seven decades and are proud to be recognized as the “Official Footwear’ of the PRCA for forty of those years.

The primary focus of our support has been philanthropic over the past four decades. Since 1981, we have been providing comprehensive sports medicine services free of charge to PRCA and Women’s Professional Rodeo Association (WPRA) . athletes through the Justin Sportsmedicine Team® program (internal link to this page). The program currently covers some 550 rodeo performances annually. This is our way of giving back to those who have supported our brand. The program not only provides medical care for all ProRodeo athletes, but trains them on preventive care, nutrition and conditioning.

Cowboy riding a horse

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