Nathan Menchaca | Hands of the Homeland
At a job site outside Coppell City Hall, the sun rises over a patch of earth soon to hold sacred meaning, a Veterans’ Memorial that will stand in quiet honor of those who’ve served. Plans are drawn, rebar locked in, and concrete waits to pour. For Nathan Menchaca, this isn’t just another job. It’s a moment of purpose, the kind that reminds him why he started.
Raised in South Fort Worth, Nathan’s early life revolved around sports and the outdoors. He chased baseball dreams across the country and split time between suburban life and his family’s ranch in Hico, Texas, where weekends meant hunting, hard work, and homegrown lessons in grit.
“I went off to school thinking I’d be a teacher and a coach,” he says with a smile. “But I realized pretty quickly I wasn’t cut out for that. I’ve got a lot of respect for teachers — that work is hard. I just felt called in another direction.”
That calling eventually came in the form of construction. Nathan landed a job with a supplier that sold materials to concrete subcontractors, giving him a front-row seat to how the industry worked, and sometimes, how it didn’t.
“I was on big sites like Texas A&M and Rice University, and I started noticing that I was doing a lot of the work the subs were supposed to be doing,” he says. “It kind of hit me…if they can figure this out, so can I.”
In 2020, Nathan launched Menchaca Brothers Concrete Construction, starting from the ground up — literally. He juggled concrete work in the evenings and weekends while holding down his full-time job during the day. The early years were lean. Every dollar earned went straight back into the business.
“There were two or three years where I didn’t even pay myself,” he says. “It was all about reinvesting, staying afloat, and trying to grow something real.”
What began with backyard patios and residential slabs slowly turned into something bigger. A restaurant job in Dallas opened the door to more commercial work. From there, Nathan and his team leaned into their niche: turnkey concrete solutions for the fuel industry, including gas stations, canopies, and flatwork.
Now, Menchaca Brothers Concrete Construction operates across North Texas with multiple projects running at a time and a growing reputation for doing things the right way. Still, Nathan’s vision extends beyond the business. At the heart of it is faith and giving.
“We give 15–20% of our profits from every job to our church,” Nathan shares. “But the dream is to get to a place where, if the church needs something built, we can do it completely free of charge. That’s the goal.”
That blend of purpose and persistence is exactly what Justin’s Homeland collection represents: a work boot line assembled in the U.S. and made for those who keep this country moving, one job at a time. Boots worn by people like Nathan, whose hands build more than just structures. For him, the boots he wears have to match the job: comfortable, durable, and ready to put in the hours.
“I’ve had boots fall apart after one summer,” he says. “So for me, it starts with comfort. If they’re not comfortable, they’re useless. But they also have to last.”
In the heat, on concrete, day in and day out, that kind of quality gear matters.
When asked what the American Dream means to him, Nathan’s answer comes easily.
“It’s being able to provide for yourself, to control your own path,” he says. “When I worked for someone else, I felt trapped. Now, I decide how I spend my time. I provide for my family, give back to my community, and live a life that’s mine.”
Back in Coppell, the concrete is being poured. Another foundation set. Another project taking shape. It’s not just work, it’s legacy.
And with each step forward, Nathan walks in boots built for the weight of what he carries, for the future he’s laying down, one slab at a time.