From Racetrack to Rodeo

How Alltroo and Jenna Paulette Support Injured Rodeo Athletes

Alltroo Co-Founder Kyle Rudolph on the left holding a red Justin boot box, posing with 23XI Racing Driver Bubba Wallace, who is holding a black custom boot wearing a black t-shirt, standing next to Jenna Paulette on the right who is also holding a red Justin boot box. Alltroo Co-Founder Kyle Rudolph on the left holding a red Justin boot box, posing with 23XI Racing Driver Bubba Wallace, who is holding a black custom boot wearing a black t-shirt, standing next to Jenna Paulette on the right who is also holding a red Justin boot box.

Alltroo Co-Founder Kyle Rudolph (left) posing with 23XI Racing driver Bubba Wallace (Center) and County Music Artist Jenna Paulette. (right)

What do Alltroo, Jenna Paulette, Bubba Wallace, Kyle ‘Rudy’ Rudolph, Jason Zucker, Joel Kunza, Jon Walburg, Michael Jordan, Denny Hamlin, and the Justin Cowboy Crisis Fund all have in common?

Jenna Paulette, wearing a straw cowboy hat, stands behind a black number 23 racecar showcasing the red, white, and black Justin Cowboy Crisis Fund Logo.

Jenna Paulette posing with the number 23 racecar featuring the Justin Cowboy Crisis Fund Logo.

Yes, it’s about sports, but it’s also about charity. Team Justin’s Jenna Paulette partnered up with the innovative ‘Alltroo,’ a Minneapolis-based charity organization designed to give back in big ways and donate to causes such as the Justin Cowboy Crisis Fund.

Alltroo and Jenna Paulette’s fundraising ‘rally’ offers a once-in-a-lifetime trip for two to the Wrangler National Finals Rodeo in December 2024, including flights and a hotel stay, and a boot design session with Jenna Paulette to design a custom, one-of-a-kind pair of Justin boots. One lucky winner will receive a fan experience valued at approximately $4,100 in prizes.

To enter the rally, sign up online by visiting Alltroo’s website or clicking the link below. There are multiple options when signing up, ranging from a minimum of $10 to a maximum of $500. The donation range is as follows:

  • $10 = 40 entries
  • $25 = 150 entries
  • $50 = 400 entries
  • $100 = 1,000 entries
  • $250 = 3,000 entries
  • $500 = 8,000 entries

All proceeds from this rally will go straight to the Justin Cowboy Crisis Fund to provide need-based financial assistance to athletes injured through their participation in professional rodeo. This 501(c)(3) organization supports injured rodeo athletes and their families with a hand-up, not a handout, and has awarded an estimated $9.5 million to more than 1,350 injured rodeo athletes and their families.

Alltroo Co-Founder Kyle Rudolph (left) posing with 23XI Racing driver Tyler Reddick (Center) and County Music Artist Jenna Paulette. (right)

Alltroo Co-Founder Kyle Rudolph (right) posing with 23XI Racing Driver Tyler Reddick (Center) and County Music Artist Jenna Paulette. (left)

The founders of Alltroo, Kyle ‘Rudy’ Rudolph, Jason Zucker, Joel Kunza, and Jon Walburg, established Alltroo using the tagline “Together, we can rally for good,” using a kangaroo for a logo, symbolizing energy, generosity, and progress. This organization allows fans the opportunity to win a big prize. They believe Alltroo embodies these things just as a kangaroo can’t jump backward; Alltroo keeps moving forward.

23XI Racing driver Tyler Reddick, wearing a black baseball cap and shirt, is showing off his new custom Justin Boots for a camera at the NASCAR All-Star Race while holing a red Justin Boot Box as well.

23XI Racing driver Tyler Reddick is showing off his new custom Justin Boots for a camera at the NASCAR All-Star Race.

Where do Michael Jordan and Denny Hamlin come into play? Alltroo teamed up with Michael Jordan and Denny Hamlin’s NASCAR team, 23XI Racing, to spotlight charitable organizations during All-Star weekend. NASCAR All-Star Weekend is an annual event in the NASCAR Cup Series that features a variety of races and activities, culminating in the NASCAR All-Star Race.

Jenna Paulette presented 23XI Drivers Bubba Wallace and Tyler Reddick with custom Justin Boots featuring the Alltroo logo, the 23XI logo, and their initials on the pull straps as a commemoration of their weekend of charity.

Learn More About The Rally Here

A collage of three images featuring 23XI Racing driver Bubba Wallace showcasing and trying on his brand new custom Justin boots. A collage of three images featuring 23XI Racing driver Bubba Wallace showcasing and trying on his brand new custom Justin boots.