Episode 029 - Celebrating Hispanic Heritage Month With Justin Brands Product Developers, Joshua Santos & Norma Campos

It’s Hispanic Heritage Month, and what better way to show appreciation for the Vaqueros and Vaqueras who paved the way before us than to honor their spirits with an episode fully in Spanish? This week’s episode is hosted by one of our own, Juan Ojeda. He is a video producer for us and helps produce the podcast. Join him as he interviews two of our incredible product developers and helps share their stories to shed light on the Hispanic Culture.

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Podcast Transcript

Taylor McAdams: You're listening to the Kick Your Boots Up Podcast, where we swap stories of the West. Whether you're just waking up or getting in for the day, come on in and kick your boots up. Hey everybody, this week, we have a special addition episode. It's Hispanic Heritage Month, and what better way to show appreciation for the Vaqueros and the Vaqueras who paved the way before us? This week's episode is fully in Spanish and hosted by one of our own, Juan Ojeda. He's a video and podcast producer, and we're so thankful for him for stepping up and hosting this Episode. Join him as he interviews two of our product developers and help share their stories to shed light on the Hispanic Culture. 

Juan Ojeda: Thanks for listening to the podcast. Today we have a bonus segment where we have two of our product designers, Joshua Santos and Norma Campos. They are located in El Paso, Texas, but obviously, we work with them very, very closely, and they are one of the stars of our team where they bring the product to your feet. Basically, right? So Joshua or Norma. Welcome to the podcast How are you?

Joshua Santos: Thank you. Thank you very much for having this one for us. I wanted to add that we are also in El Paso. We work from the Tony Lama factory,

Norma Campos: I am very good. Thank you.

Juan Ojeda: Very good. OK, this is what I was going to tell you. Stop. Let's give an introduction to you individually, right? Who would like to go first?

Norma Campos: now it is OK..

Juan Ojeda: Esta bien. Go! Josh!

Joshua Santos: My name is Joshua Santos. This. I am one of the designers at Justin Brands. I. I dedicate myself more to being a product of the Toni Lama brand.

Juan Ojeda: Very Good.

Norma Campos: My name is Norma Campos. Here I am in Tony Lama's factory and I dedicate myself to Nocona, and that's it. Justin Brands.

Juan Ojeda: Very good. Esta bien. Yeah. I mean. I know that you are there at you know, with the feet where we are processing the product and doing it from the beginning with the design until they put it in the box and send it to the customers or to the distribution centers, right? That's a different experience. And I have had the opportunity to go to the factory. You know. Until today four times. And this every. Every time I go I think I learn something new. And obviously I know a lot of people there too. But there's always, always something new to learn and all that, right? Forks. It's something very exciting and. And it doesn't give you much pride because you see the people who are making the product, the faces and the personalities and all that, and it's something that you know, with this, with this episode it goes along with in the celebration of the Hispanic Heritage Month, we're in it right now, right? And this apart from being a day that is honored, but you know, we do it or you in the factory, the designers, the artisans and all that do it every day, right? So, this is it, you know. Now come on, let's start at once with the bare bones of the episode, right? So individually, it doesn't matter who wants to go first. I know you're excited to be here, right? But tell us about your childhood when you were growing up. AM and all that. Something Favorite memories, Something memorable. That they had when they were growing up.

Juan Ojeda: who wants to go No, no, no. No! Don't run away!

Norma Campos:  Well, more than anything, it's about living with the family. I think family is the most important thing in Hispanic culture. So, live with the family. When I was little, imagine my mom. He has three brothers and six sisters, so I have a lot of family. We would get together like Christmas at AM. The inns. Living with all the cousins. Play. Everything is just coexistence and meals. It is nothing more than living with the family. It's what I most like my favorite memories. When I was child..

Juan Ojeda:  Very good. Yes, obviously the inns there come around, right? The one on the corner comes very, very close, right? And this And food is something very important and very big in the Hispanic community, right? So, And with that, I'm already getting hungry too...,

Juan Ojeda: fritters, pozole. Nice too, right? So. Okay, very good. This is you. Oh, you grew up and were born in El Paso, right?

Norma Campos: I was born in Ciudad Juárez, Chihuahua, Mexico.,

Juan Ojeda: Very Good.

Norma Campos: We already came here to live in El Paso when I was about eight years old.

Juan Ojeda: Very Good.

Norma Campos: I have been here most of my life.

Juan Ojeda:  Very good. OK. And you? As? Like what? You remember your childhood or growing up. Favorite thing?

Joshua Santos:  I was born in El Paso. Hey? I grew up here my whole life. AM Also Same as normal. Many, many of my favorite memories are from family. It is something very, very important for Hispanic culture to never get together with family, that is, always, always be together and make memories together. And also what you said a lot is the food too, eh? The traditions that I will tell you the memories many of my memories are of being with the family and always tamales, buñuelos.

Juan Ojeda:  They are talking, gossiping too. It's true that something happened in the family or anything, right? That's how things are, roast meats, roast meat.

Joshua Santos: That, those are my favorite memories.

Juan Ojeda: good. And the occasion didn't matter, right? There was always going to be food. Clear. OK. Very good.

Norma Campos:  We were just getting together as a family; any place is good and beautiful for. Clear.

Juan Ojeda: circumstances matter. TRUE? Yes. Whether there is little or a lot of whatever, we are going to be together, right? Clear.

Joshua Santos: celebrate anything...

Juan Ojeda: Very good. This.

Norma Campos: It is said that? Already having beans on the table. Everything is now.

Juan Ojeda:  full, right? Very good. What did I tell you? Ok, this one to jump over from that childhood thing and growing up and all that. There was a point in your childhood that you thought I would like to become a fashion designer or a product designer or something like that. No what? That? That you have a memory of that.

Joshua Santos: my. No, me always. When I was little I wanted to be a doctor, I wanted to be a firefighter, I wanted to be an engineer. But never, never in my life did I imagine that I was going to become a designer, much less a designer.

Juan Ojeda: Very good. And your Norma?

Norma Campos: I never thought I would be a designer. I was just thinking how I've always had that thing about drawing, painting, all that art. I was thinking about having my gallery and my, ah, presentations of drawings or paintings that I made.

Juan Ojeda: Very good. OK. Well, since no, they didn't have any. They do not have a, as they say, a specific moment. Where they said. Oh, I would like to be a product designer of boots or clothing or cars or anything, right? It doesn't matter, but it always depends on the circumstances and what path one is going in life, right? What does it say Oh, I can, I'm in finance right now, but I'd like to change careers or anything, right? Or as? How did you start your careers in design?

Joshua Santos: This was a pure, pure joke for me. I worked for many years doing sales and. And well, I'm tired of being there. In a job that I wasn't happy about. It wasn't every day that I woke up and went to work because I had to and well, now, I started looking for new jobs and I started this one and it grew from there.

Juan Ojeda: Very good. Yeah, I mean, I know you know about the need to work like a lot of people, right? We have to work to feed ourselves and the family and all that, right? And a lot. We all have responsibilities, but this one does. There are jobs that don't fill your heart with you know. You're welcome, right? You're just getting tired mentally or physically or whatever and at the end of the day they're paying you a check, right? But anyway it doesn't satisfy you inside, right? I did it because.

Joshua Santos: of need,

Juan Ojeda: Clear. And your Norma?

Norma Campos: I come from a telephone communications center, I was a supervisor there, I do everything there. The more I could learn, the more I learned, I began to do it, but for all the employees. From there he interviewed people, recruited people. Ah, I did everything. So what I like is to learn and learn, even if it is not in what I am doing. I like to learn more. So there was the opportunity to AM My brother tells me that they are hiring someone here to make some drawings.

Juan Ojeda: drawings like.

Norma Campos: kind of drawings? And he more or less taught me and I told him nothing more about that. And he said yes, he said well, I came, I applied, they interviewed me, I showed my portfolio where I have my drawings, excuse the redundancy, that there in my drawings I had drawn little shoes of my daughters that I with ink and drew them . And that's when they became interested in me. And this here in the design department since then,

Juan Ojeda: and how many years have you been working for. For Justin Brands?

Norma Campos:.15 and a half years. Already

Juan Ojeda: years. And you, Josh?

Joshua Santos: In November six.

Juan Ojeda: wow, man. That's it. It seems like they started yesterday. I hardly imagine they can. They can? Ah, you have that memory, right? Still? As? How was it the first day that they started here, that they obviously came from. Of other. From another area of ​​work, right? From another race, to say.

Joshua Santos: for me. For me if. Was.

Joshua Santos: this one a lot. Obviously I had never been to a factory. And when I came in and I. I entered from. From Sample Expert. So, what that means is that I was the one running the samples through the entire process and one again just coming out of sales. Obviously you are not going to know the process of putting together a boot. So it was a lot to me and at the end of the day I said to myself yes, yes, I made the right decision to leave and come to this job, because the truth is no no, I didn't think I was going to make it happen.

Juan Ojeda: Very good, now. Obviously it makes you nervous, right? If you don't have experience, what are you getting into, right? And then from there you figure it out, right? They throw you into the sea and swim or down, right? So. Very good, very good. This okay. And now this one. I know they obviously make a lot of designs, do you know? Every season there are new designs, right? Because in fashion it is always changing, right? Styles are always changing, but at the same time they are also recycled, right? This. Which have been one of your favorite designs from your time here at Justin Brands.

Joshua Santos:  To me it is a lot from the Arena Toni Lama collection. Because I. I developed that collection since it began. So all those boots are. They are very personal to me. These are things that I put in it. You. I put everything of myself and personality into those boots and. And I'm very proud of that collection and. And what it has come to.

Juan Ojeda: Very good. Yes, it's. It's the 11 inch one, right? This one, I think

Joshua Santos: yes, there are some. But it's also the the the cowboy style and the new ones that he just released from A high 13 with the ostrich.

Juan Ojeda:  Very good, now. Very nice. Very pretty, right? Clear. And this? I think I have a pair of those at home. So very comfortable too. And this? And you, Norma?

Norma Campos: Rather, I am very fond of the Mokona collection that I started to make, for example, like the ones you are seeing here, which I named Conchita after my mother and it has a serape on top, it's like. It has something Mexican, something Hispanic and that's what when I make a design I start to think, would I like it, would my people like it or things like that?

Juan Ojeda: Very good, yes, whenever you have to relate the product a little with a type of people, right? Or a true consumer or customer. And it's a very interesting thing to learn that you name that boot in memory or honor of your mother, right? Which obviously many people can't do, right? So, how exciting is that for me to learn about loss and for those who are listening too. So you know. I know your line of work is a little different, right? They're not here. They are not putting them together. Building the boots, right? With their own hands, but at the same time also because they have the fields that they buy from the leather ones or from you know all that, the stitching, the Stitch patterns, the thread and all that, right? The soles. And this how? How is it for you? What is it like to work for Justin Brands? As? How do you enjoy it? And all that.

Joshua Santos:This is a job that I take with great pride. The product we make is something very personal. I mean, the product sometimes takes months to reach a final product, so it's a lot, it's a lot of time, it's a lot, as I will say. This is a job that I take with great pride. The product we make is something very personal. I mean, the product sometimes takes months to reach a final product, so it's a lot, it's a lot of time, it's a lot, as I will say.

Joshua Santos:  It takes a lot of our time and a lot of our personality to come up with a final product. And for me, I am proud of every design of mine that I make, because they are for me. I mean, I don't have children, but those are my children and. And when I see that people are buying them, it gives me a sense of pride to say that I did that.

Juan Ojeda: Of course yes, You know. Have. You have to have pride in the product you are designing and that many people are going to buy and put on their feet, right? Whether it's the boots, that is, a pair of jeans or a T-shirt or whatever, right? A car too, right? Everyone has to have a sense of pride and I think that goes hand in hand with what you are doing, right? And it's an investment on all kinds of levels, right? SO completely. I agree with you on that and with you Norma.

Norma Campos: I agree with Joshua. There we put our heart, our imagination and at the end of the day we look at the product. It makes us proud. This look at the drops, for example, if we are a. I recently went to a concert and looked at a girl wearing boots and I'm even proud to say that. I designed them... And all with humility.

Juan Ojeda:Of course yes, right? This What boots were the ones you saw the girl was wearing?

Norma Campos: by Justin Fashion. You already have time.That they came out.the sale those.,

Juan Ojeda: But whatever, right? Despite how long they've been out, right? But they are still using it. And obviously the girl who bought them and wore them that day, well you know, she chose them for a reason, right? They were going with his clothes or where he was going, right? You went to the concert or something else, right? This is very good for you, but what is it like day to day? As? How are they doing? I don't think they are looking for inspiration. They are drawing just to draw. And not everything has to have a meaning, right? We are not just wasting time, you know, writing on the walls or drawing on the walls, right?

Joshua Santos:  that every day is different. I would say no. There are weeks that every day. No. I don't do the same thing twice. There are days when I stay here in the office doing paperwork. There are days when I spend it there in the factory, following my samples. There are days when I spend my time talking to sellers, making, making purchases, making. I mean, no, I've never done the same thing. Two days a week. It's always changing and. And that is also one of the parts that I always like about this job. No, it's not the same.

Juan Ojeda:  Very good. Yeah, I mean. And there you can lose oneself and lose interest and passion, right? You're doing the same thing day after day, right? And what about you, how do you spend your time?

Norma Campos:  The truth is that I have a hard time here, because this Yahshua is also here, we have a good time, we have fun, we laugh when he shares ideas and opinions with us. Ah, we are here, we have to have music because with Hispanic culture music is very important.,

Juan Ojeda: of course.

Norma Campos: well yes, also, as you say, every day is something different. Sometimes something comes to mind. We go outside and greet the race and everything is very nice here.

Juan Ojeda: yes this one. As?

Norma Campos: I love my job.,

Juan Ojeda: very good. And obviously you are two of the product designers, right? But other than that, they are part of a slightly larger team. Aren't they located here in Fort Worth? And this one, you know. 111 greetings to them too, right? Because we all have to collaborate with each other, right? And this? Oh yeah..,

Joshua Santos: Yeah, too. We also talk to them,

Juan Ojeda: right? Look, we have to talk to our compatriots and all that, right? So, um. Yeah. Despite that, you know. Can you talk a little about the process of how you design your boots? You know where ideas come from and all that. This. I know we all get inspiration from different places, right? So. How? What is the process like this? For. For people who don't know, right? Obviously I have had the pleasure of going to the factory several times, but many people don't know and I think it is a. I think it's a good time to explain a little about that, right?

Joshua Santos: For me it all starts with the skins. I. I. When I'm designing, I have a mess on the table. I have all my swatches everywhere and more. I keep seeing them. Sometimes it takes me days to see it until it comes to mind. I want this with this I want that so and so. And now, 1AA begins to put them in role and. The embroidery makes it normal for me, because I don't have that ability. She does some embroidery. Very good and. And for me, what I do, well, it doesn't compare, so I put them there and. And uhh. I let, I let the skins tell me rather what. Where design is going.

Juan Ojeda: Very good. Yeah.,

Joshua Santos: Yes, it sounds strange, but I let the skins tell me what they want to be. Not me. Well, I do. Yes, I am putting it in. My personality. But the boot rather puts itself together.

Juan Ojeda: already. It's clear, right? There are times where you already spend a lot of time with a specific part for a long time, right? And until everything starts to connect, right? And all you need is a. A Spark boy, right? And with that he leaves. It goes from there, right?

Joshua Santos: I'm there.

Juan Ojeda: I have to.

Joshua Santos: because then I forget and that's it. And there it was, right?

Juan Ojeda: of course.

Joshua Santos: week…

Juan Ojeda:  I understand that completely. That. And you? To you, Norma. As? As? How do you start or.

Norma Campos: I like to print all the styles that I have made. So there I look to see what there is a little gap, what colors are missing, what combinations, what toe, what height of boot and from there I go imagining the colors. When I embroider the covers, I just grab a piece of paper, a pencil and start imagining things. And with the talent that I think God gave me, everything comes from there.

Juan Ojeda: sure. They are, they are two, two individual people, right? But you work together every day and obviously you guys are very talented, right? And this give them mine as they say in English Tip of the hat Truth For doing what he does, right? No, I couldn't do it. So, very good that you are doing it and are in charge of those. And now for, for, for you how do you find ideas that where do you find your inspiration or I know that inspiration sometimes runs out, right? Or it goes very low, very low, right? And this how? How do you refill the glass, so to speak?

Joshua Santos: Yes, come in. Yes, it happens sometimes that one does not feel inspired and. And sometimes we have to leave the office and go to the stores. Let's see. Anything. It could be clothes. It could be other boots. Can. But. But a lot of it has to do with going out, leaving the office.

Juan Ojeda: a little, right?

Joshua Santos: Go out to the factory, talk to the people at the East factory. That helps. Because yes, yes, if one does. There are days when no, 1.0 inspiration comes without anything.,

Juan Ojeda: sure. And you, Norma?

Norma Campos: There, as Chayo says, it is very important. Get inspired by something. So if we were alone here, I think our inspiration would be a little more different. But since we have all these people around us. They infect us with their joy, they infect us with their desire to be working. And we come. And I really like driving on the road, so I'm there. That's like my de-stress. I relax there. Sometimes ideas come to my mind while watching. All around me, the clouds, the plants, anything. I. My imagination is very wide.

Juan Ojeda: Very well, we have to look for him. Where? Where there is truth. And everyone has their own way out, right? Of the mind, right? Where you have to get rid of work and all that and come back later, because suddenly the thought and the idea and all that comes to you. So, and that's where you put them in, right? And what follows and this there is. There have been times where you know, they can't sleep at night because they're thinking or whatever because I'm missing this piece and I want to complete this this individual boot or to seal the line and all that. And there is not. There have been times where you stay awake and lose sleep because you're thinking about it or you're waiting for inspiration to suddenly come to you, right? And sometimes you can lose one, right? Sure, and that's where. There. That's where you find new ideas too.

Joshua Santos: No, not me.

Joshua Santos: That has never happened to me. But there are times when I'm doing something completely different and. And my focus turns on that that would be it. Good idea. But you say that I lose, I lose sleep. Already.

Juan Ojeda: Very good. I love sleep, but it is difficult sometimes.

Joshua Santos: It fascinates me.

Joshua Santos: well, for me, nothing keeps me up at night.,

Juan Ojeda: or that you wake up early for any reason, whether it's two o'clock or 03:00. Or did your light bulb come on, right? And you, Norma?

Norma Campos: the truth is, that hasn't happened to me either.

Joshua Santos: those.

Joshua Santos: No...

Juan Ojeda: Let's see.

Juan Ojeda: Sometimes you don't hear those stories, right? In books or anything or movies, you know. But. OK well. More than if we don't want to clarify that.

Norma Campos: Sometimes it is when we are living together as a family or something and. And suddenly if something comes to mind and I have to write it down or I have to take a photo of something to remind me of what came to mind and I can do it.

Juan Ojeda: Very good, very good. This now and we're going to jump a little bit into fashion, you know. What what? What are you hoping to look at here in the future, for the end of the year or for next year? Fashions are coming. I know they are recycled, right? They come and go, but the ones that obviously make an impact and are there to live for an eternal life and don't always continue living either adapt them or modify them in different ways, right? But is there something that you think is going or anticipating how to say? Are you waiting for what they are going to watch?

Joshua Santos: No, I'm anticipating it, but right now what I'm seeing a lot is the bright colors. Before, I don't know, you didn't see much in the cowboy boot, but right now we are in a season where there is a lot of AM, there is a lot of color, there is a lot of pink, yellow, and colors and that catches my attention.

Juan Ojeda: Very good. And you, Norma?

Norma Campos: just as he says, I think it's going to arrive like the fashion of the eighties, the vibrant colors, all that is already arriving. And well, what I am waiting for, since I am very proudly Hispanic, I am about to make a boot that has Hispanic inspiration, the Mexican flag and things like that, because I even made a presentation of all that and I am waiting for us to Let's do something for ourselves, focus on that demographic of our country.

Juan Ojeda: sure, right? Hispanic people wear cowboy boots quite a bit, right? Every day, or for work, or for church, or for a party or whatever. TRUE? And it is used every day, so to speak, of course. There are many opportunities, right? Where we can expand our what. What we offer, right? That's it. I think there's some promise there, right? So No, we can't say much, right? But I think there is something there for our customers in the future. This without giving us, without giving us much light. There is a project that is being worked on, that they are working on, that they are very excited about, that, that, that is going to come out and that and that people will use it, that they will use it wherever they go. .,

Joshua Santos: Right now I eat, as I said, ah, for the Arena collection. Ah, I'm going to take out. In the future I'm also working on some ostrich styles for women and that. And now I saw the samples and I obviously liked them a lot, but I say that it's not like something we've done before, right? That, that really excites me.

Juan Ojeda: Very well, here comes something very special for the ladies, right? Excellent. Especially since they are ostrich too, right? Because that is one of the ah, of the skins that we produce the most. Truth in product. So, that's good. And you, Norma?

Norma Campos: Well, also with the exotic ones. For Justin, styles that are also ostrich. The ostrich finish and also the alligator or alligator finish are very different. And also, as I just told you, right now I have a brainstorm of boots ideas for. For Mexicans and for Americans.

Juan Ojeda: Very good, it is already raining in El Paso right now because it is raining here, right? I think that's where the ideas come from here too. I don't know, I don't know.

Norma Campos: she's not here.

Juan Ojeda: no.

Juan Ojeda: cloudy the other day I went there, right? But no, I don't think it rained much. Ok, this is now the last segment of our episode, right? It's Hispanic Heritage Month, right? We talked a little about that, right at the beginning, Truth and the pride and all that about you being Hispanic in the product you make for those who are true, a large part of our customers are Hispanic, right? And there in the passage through the state of Texas or also through the nation, right? This one for you individually or together. I don't know how you want to answer this question, but what does Hispanic Heritage Month mean to you?

Joshua Santos: me.

Joshua Santos: What. What a pride of. Of being Hispanic and. And.

Joshua Santos: yes, yes, Hispanic people exist and I mean no, for me it's not just a month, that is the month if it's the month of being proud, but for me it's something that I carry with me throughout the entire month.

Joshua Santos: My being Hispanic is something very important to me, to always keep it in mind in, in me, in my designs and in my life.,

Juan Ojeda: of course. And for you Norma?

Norma Campos: Hispanic Heritage Month recognizes our presence in this country, the United States, because at the beginning President Johnson came here to recognize us, which was just for a little week. Then came a whole month to recognize the hard-working people, the people who are here because we want to bring their daily bread to their homes and who proudly, proudly, do it, they recognize us, honors and achievements are given to them. Latinos and Hispanics too. And for me too, just as it is every day. Me every day with my head held high. I carry the Mexican flag, which is where I come from and for me it is.

Norma Campos: it is. That's all. My life.

Joshua Santos: good...

Joshua Santos: Oh, also right now for him. For the political climate? Yes, I believe too. Yes, it is very important to show your pride in being Hispanic.

Juan Ojeda: already. Like, As I've heard, like the. Like Hispanic people. You're not going to find someone prouder, are you? About their roots and where they come from and their people and all that, right? It's something that resonates a lot with me too, right? So, it's good that I don't eat normally, not from the origins, the origin of where this month started, which before was just a week, right? And I think it's a good light to shine on the Hispanic community, right? They are very good this one. There are some traditions and celebrations that you do specifically. I know they mentioned it is something you live every day, right? No, no, it's just here. Stuck to a specific month, right? But there is something specific.

Joshua Santos: Not me?

Joshua Santos: As I say, it is something that I live day by day and for me you say that I do something specific, especially this month, right?

Juan Ojeda: And you, Norma?

Norma Campos: here, for example, in the community of the city of El Paso, there are festivals, concerts, there is a lot of fun. Of course, music is never lacking. The mariachi is personally, because it is celebrated every day.

Juan Ojeda: Very good. Yeah.

Norma Campos: life and that we are here.

Juan Ojeda: what celebrations do they do there? It's in the center, not where they celebrate. I've heard, but no, I haven't gone during that time,

Joshua Santos: they play, some bands play, some mariachi groups. This. There are some small groups going to dance either this or chlorico.

Joshua Santos: everyone.

Juan Ojeda: Very good. This is the horses that dance there or I don't know that in certain parts they do, right? But no, I'm not sure.

Norma Campos: Yes.

Norma Campos: charrería..

Juan Ojeda: Very good.

Norma Campos: Creamy and all that.

Juan Ojeda: and those are very spectacular shows. Doesn't it require a lot of practice and all that? Just as you practice what the art form you do every day, to tell the truth, that is something very exceptional. This. As? How do you think your family preserves and passes on cultural traditions to the next generation, your children or cousins ​​who are younger than you, right? How. How do they preserve that?

Joshua Santos: My family was very important to preserving this language. My parents, when I was little, eh, they spoke to me in English, but my grandparents eh, they did know how to communicate with me in English, but they preferred to speak to me in Spanish because they wanted me to know this that I that I. I would understand the language and I would take it with me so that I wouldn't. Well as you say. For for. To pass that on between generations. For that it was very important that. May my brothers be here.

Joshua Santos: the Spanish...

Juan Ojeda: Do you think that knowing both languages ​​has helped you in your career here at Justin Brands or outside? Or in life in general?

Joshua Santos: This here, here, living on the border is. Yes. It is very important to know Spanish. Most people I would say Yes, yes, speak in Spanish and. And especially here at the factory, most, if not 100% of the factory employees speak Spanish.

Juan Ojeda: sure. Very good. And you, Norma?

Norma Campos: I agree with Joshua. He speaks both languages. Me too. I have three daughters. I taught the three of them Spanish. My mom and dad didn't speak English, so they took care of me and nothing else. They have to learn it because the person who has two languages ​​is worth two and we are on the border and well the music we listen to and when we live with the family again, as I say again. A.M.

Norma Campos: to the lottery, things like that that are never lost because it is in our blood. You understand me?,

Juan Ojeda: already. A great, a good pair, A. A good lottery game. Right now it would be. It would be good, right? Instead of working a little, right? But to take a little bit of quebrada. But there for the other. This which one? What is your favorite part of Hispanic culture?

Joshua Santos: for me it's...

Joshua Santos: I would say the sense of community. Here. Here on the border, especially this one when when you know that another person is Hispanic on the street, then they give each other that little look and and and.

Joshua Santos: It is.

Joshua Santos: a sense of community, that is, we all live together and respect each other. And that to me is, I think, is, is my favorite part of being Hispanic.

Juan Ojeda: Very good. You already have Norma.

Norma Campos: also. My favorite part is the coexistence we have. It is very different, We are very happy.

Norma Campos: gastronomy. All that unites us in the family. As I tell you, family is very important in Hispanic culture. And of course, the mariachis are everything and there is no shortage of Mexican screams. What can all of us who have music inside do, do you understand me?

Juan Ojeda: there are some who don't, who don't, right now there are, there are some who can't let out the cry, right?

Norma Campos: well, yes I can. Yeah.

Juan Ojeda: Very good. And you and me. see..

Juan Ojeda: Well, they're going to ask what's going on there. This is what I was going to tell you.

Juan Ojeda: Yes.

Norma Campos: I have to do.,

Juan Ojeda: Ok, let's see if.

Norma Campos: I have to do it, because I am Mexican by blood and.

Norma Campos: heart.

Joshua Santos: Lléguele The scream is like that...

Juan Ojeda: Very good. Yeah. That was great. Yeah. A round of applause, right?

Joshua Santos: applause...

Juan Ojeda: Yes, this one. Very good. It's good that you showed us that. Normal. This one would give mine, but no, I don't think so. I don't think it will reach that level. This is what I was going to tell you. Yes, but this was a great time to talk to you today and learn a little more about what you do in your work, your inspiration and all that, and obviously what you eat. How do you as Hispanics carry out what you love and how you represent your Hispanic community, right? Within your work too, right? Because not many people can do that, right? But despite working very hard and giving a lot of dedication and everything, you have something to say physically that you can show. Oh, this is why I put this and this thing in, right? And that, That resonates a lot too. But we're running out of time and this. I want to thank you very much for your time today, but before we go, where, where you can, where people can find you if they like. Ah, how they say that people follow them on social networks or you know the brand as they want. This one I know is a little different, right? Especially if you like to live a private life like me, right?

Joshua Santos: me.

Joshua Santos: Also. More or less a private life. But here with pleasure. The. The East. They are at home when they want to come visit the factory here.

Juan Ojeda: Very good. Thank you so much. And you, Norma?

Norma Campos: Right now I can't think like I am on Instagram.

Joshua Santos: here it is.

Joshua Santos: down.

Joshua Santos: there we put it. Don't worry, it's as you want.

Norma Campos: social networks with Justin Brands if you are interested, right? There you can ask where you can contact me and I can put it there now.,

Juan Ojeda: Whatever I was going to tell you. You know. Despite that, that's where people are going to be able to find the products you're designing, right? That may be at Justin Boots, at Nacona, Nacona Boots, Tony Lama, Boots Chippewa. It's also one of the other brands, right? This So you know. If anyone has a question about a product or in anticipation of something new that is going to come out that Jorge mentioned a while ago, you can find it there as well. And the last question I have for you is. Said. What would they give to someone? You're trying to find your new career in design, whether it's boots or cars or anything, right? Or in designer fashion.

Juan Ojeda: I would say that you should always give your 100% to everything you are going to dedicate yourself to. And never stop learning, ever. Never stop being humble so that others can teach you, because that has helped me a lot.

Juan Ojeda: very good, very good. Well said. And just you,

Norma Campos: me too. I agree. Don't give up. Don't give up. Search your dreams. Keep knocking on doors.?

Norma Campos: Everything, everything is achieved with dedication and effort.

Juan Ojeda: Very well, I have heard a saying that says let's go with everything except fear. I don't know if that resonates with you, right? But this. I want to thank you for being here today with, with me and with us and those who are listening to this podcast and I know that it is something special for me personally and for you too. And thank you very much for everything you do for me and our company and the team and all that, right? And this. Thank you very much for being here today.

Joshua Santos: You, Juan, thank you very much for having us and for giving us the opportunity to share a piece of ourselves.,

Juan Ojeda: of course. This.

Norma Campos: we are.

Taylor McAdams: Thanks for joining us on cake your boots up. Taylor McAdams and we can't wait to share the next story of the west until then feel free to like subscribe and leave us a review. Follow us on social media at Justin boots to keep up with our next episode and we'll see you the next time. You kick your boots up.