Episode 044 - Journey to the NFR Dives Deep into Tie-Down Roping's Toughest

This week, we're joined by Cole Harris, founder of Creative By Cole and the mastermind behind the gripping documentary "Journey to the NFR," featuring top tie-down ropers Ty Harris, Tuf Cooper, Shane Hanchey, Beau Cooper, Riley Webb, Shad Mayfield, and Haven Meged. In this special episode, Cole shares his experiences filming and creating the documentary, offering behind-the-scenes insights into the intense world of rodeo. From capturing the adrenaline-pumping moments of competition to showcasing the dedication and camaraderie of the ropers, Cole's storytelling shines through.

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Podcast Transcript

Cole Harris: He's like watching this like I've watched it twice and I want to go to a rodeo tomorrow. I'm ready to go. And so just like the guys who are in it and all the guys, just Tuf was so thankful. We're just like, Thank you, bro for doing it.

Taylor McAdams: Hi, everybody. Thank you for listening to the Kick Your Boots Up podcast. It's so good to have you here for another episode of the podcast. We're in season two now. Can you believe it? Okay, so I watched a really cool documentary recently, and I'm so hyped up about it. I had to have the creator of the documentary here on the podcast. So without further ado, you guys meet Cole Harris. He is the filmmaker the producer for the documentary that's on YouTube currently called Journey to the NFR where it focuses on like the top eight cowboys in the calf ropin’ headed to the NFR in 2023. And a little bit about Cole is first of all, he's Ty Harris, his cousin. So that's really cool. He's from San Antonio, Texas. He actually hosts a podcast as well, the Kingdom Vision podcast. And he's a filmmaker, photographer and creative director in the Texas area. So Cole, thank you so much for clearing your schedule and being on our podcast today.

Cole Harris: No, thanks for having me. It's it's a privilege to be on. 

Taylor McAdams: Absolutely. And I have so many questions about this podcast like I mean about this documentary I am hyped up. The second I watched the footage of of all of it the whole entire documentary. I was like, Okay, we have to get him on the podcast, we have to talk about this. Because first of all, your perspective is really cool. You had access to all of the rodeo guys through Ty. But then also just like your creative vision behind it is also really special as well. But before we talk about the documentary, I always get ahead of myself. I want to know more about you, and the world needs to hear more about you. So tell us about how you grew up. What got you started in filmmaking? All of it?

Cole Harris: Yeah, so I actually rodeoed until sixth grade. So I grew up in the Western industry, grew up in rodeo started as a young kid, and then around sixth grade, I decided to take the sports route instead of the rodeo route. So when time Braden Joel Braden decided to keep on Rodeoin, and I was like, I'm gonna play baseball and basketball and ended up going the basketball route. played college basketball, my freshman year of college at a small school, so that was cool. Um, but yeah, just I grew up in the industry. So I'm very what like my parents. We own like 400 acres of land. My dad has a cattle operation. He has a show heifer operation going. So they got all these shows and San Antonio Stock Show Houston Stock Show. So yeah, I just grew up in the Western industry, but I took this route, and decided to go the sports route, and then how I got into videography. I guess the best way to say it is so me and Joel Brainport mean Joel Braden. You said the king division podcast we? Yeah, we started that podcast in 2020. And so basically, I bought a camera to film the podcast, and this podcast about Jesus. We just talked about everything Bible topics, Jesus, how Jesus changed our lives. I mean, Joel Braden started doing that. And then when I wasn't doing the podcast, I would go outside. I lived in College Station at the time, I went to Texas a&m University, the greatest university in the country, 

Taylor McAdams: Arguably

Cole Harris: so no, no, no, no, it's, it's like that. But now it's and I will literally go outside in College Station, it'd be like raining, I'll just film the rain. It was I was so bad. I just bought a camera to film this podcast, and then obviously, long story short film, the podcast began to grow my skills, do things for free from the wedding for free. And then in November of 2022, actually have June of 2022, it just got to a certain skill level to where it made sense. Ty was, you know, competing at a very high level at this point. And so I came out here in the summer before the summer run of 2022. And I came out here and made a reel of him. It was fun. November of 2022 He came out and decided hey, let's let's do this thing. Let's let's try to grow Ty’s, Instagram, let's make YouTube let's try to start getting into this western content thing. I made that decision and Ty helped me kind of navigate the whole thing. And so yeah, that's a I guess 1000, foot flyover of of how I got into the Western industry and how everything started so

Taylor McAdams: I love your perspective on that. And I really think it shines through in the documentary too that Ty is one of your biggest supporters. I think he was like always there to be your height man. And then you him as well, right?

Cole Harris: Yeah, no, he I without Ty wouldn't be anything. You know, like, I helped me. Cool story. I'll share the school story. Yeah, so I went to the NF- NFR 2022 And I'm filming in the stands at this point. No one knows. So I am I'm just I'm just filming in the stands at the NFR. And I filmed Zeek Thurston’s 2022, round 10 run and then he ended up when the average was the gold buckle and Ty. So shout out Ty. This is basically the nature of our relationship. I'm always putting me on putting me on giving me these relationships connecting me with the right people. But he sends this real I made Zeke, he sends it to z because he has its number. It seems like oh my gosh, do this video is crazy. I've met like an ad loved and ended up posting it and tagging me in it. And yeah, that was just that was a catalyst for me because the everyone knows the exact one the you know, the greatest set of bronc riders that's ever walked the earth, greatest cowboys ever rock that walk the earth what he did in 2020 2023. And afar was crazy, too. And so I've had moments like that. sparingly, you know, one with Tuf Cooper in January at Denver, where he collabed with me, he was one of those guys who, you know, he wrote with Cody Oh, hero to Fred Whitfield. He's one of the older guys that I mean, I always knew who Tuf was, and Tuf ended up collabing with me, Ty connected with me with him. And yeah, so I've had moments like that where just it has catapulted me and gave me this confidence to keep creating. So

Taylor McAdams: That is, you know, so cool to hear, especially the like you mentioned, Jeff Cooper, like giving you the opportunity to pour it back into you to make your not only your business and your dream grow, but then also the sport of rodeo. I think that speaks numbers about the Cowboys in general, you know, the industry in general. So that's really cool. And before we talk more about the documentary, because obviously, it's really cool. And there's a lot of things to talk about. I want to know, I'm curious for you, what is your creative process, especially through this documentary? I mean, how do you piece things together? Do you have to go to go, you know, where's your what's your process? Just tell us whatever you do.

Cole Harris: So what do you mean creative process? Just how I made this documentary, just like real just just this in general? In general, in general, yeah. It sounds it sounds weird. But a lot of my inspiration truly comes from my relationship with Jesus. Like, it's crazy. When I first started the podcast, I started this Christian podcast, I did not have a lick of creative talent prior to knowing Jesus. And it's true. Like, I truly think the Holy Spirit Holy Spirit ended up depositing in me just this gift to create this gift to to see, music plays a big part in it. When a big thing for me is when you hear a song, naturally, there's segments to a song, right. And you get to like, halfway to three quarters of the way in, and the tempo always just rises. And when I was when I was really young, I would just be watching these movies and watching these reels, watching these videos. Where I'm like, something fast should be happening here that the song is so good, that some these should be clips, and you should be seeing something that you explains the way the song makes you feel. So music has always been a huge inspiration for me. And then for this documentary, I guess, to just make it really practical, because that was real vague. There was a documentary about Formula One racing, it was on Netflix, it's called f1. I think it's drive to survive. And I was telling all the guys like this dream for me started in January. So January 2023, it was a year long thing. I told the guy that said, f1 f1 f1. Like, it's gonna be crazy. We're gonna make it Hey, watch this documentary, I will make this one. I'm gonna make one like this for rodeo. So yeah, it's just a lot of secutor. I think that's what makes me unique in a way to the Western industry is because I left the rodeo world for, you know, middle school to 22 years old. All of the content that I ingested, all the content that I received, was not Western related. And so I come but I also have the knowledge of the Western industry. I know sports, I competed, in tie-down Ropin till sixth grade, so I know the sport. And so bringing is fresh tastes as fresh spin from inspirations from other industries, I think, just kind of helped make this documentary. Good, I guess. And I'm just glad people liked it. Truthfully, I was a little worried about it.

Taylor McAdams: Well, that's a real fear. And before we get into it, I'm going to take a quick break, but when we return, we're gonna get to hear more about it. So stay tuned.

Commercial Narrator: I want you to get up now. I want all of you to get up out of your chest. I want you to get up right now. Go to the window. Stick your head out.

Taylor McAdams: Hey, everybody, and welcome back. We're here. We're learning all about the journey to the NFR documentary, Michael Harris Cole. I mean, you said it perfectly in the first segment about that's just kind of how you got your vision from f1 and how you wanted to bring it in your knowledge that you had of the sport into something that's created and made. And so I guess let's just start there, then because your perspective was unique for this documentary. First of all, I guess I should tell everyone out there, I'm going to pause backup, I just would probably tell everyone out there, just like how impactful your documentary was within even the first 20 hours, but you know, it's just not even 24 hours, you already had like 3000 views, and every time I refreshed it, it was like 50 More views. And everyone was telling their friends, and I think what is really unique about you in this particular part of it is everyone is so afraid to cover calf roping. It's true, you know, in rodeo, it's a support that not all fans like to watch, let's just be honest. And so I love that you took the time and the boldness to step out there and show the talent of the caf ropers first of all, but then also the talent of the stock and the luck of the draw and how it is a hauling race from time to time. And you you depicted all the different flights that the Cowboys had to take to get from place to place. So I commend you, it was really cool. But what was it like for you in the first I mean, once you posted it, did you expect it to blow up the way that it did?

Cole Harris: Truthfully, no. Oh, and I also posted it on my personal YouTube, I've been building a Western YouTube channel that was connection to SSB Wes. And that channel has over 40,000 subscribers. And so I bought that channel from zero to 40,000. But this one, it just was like a personal project wasn't getting paid for it. So I just started put on my personal channel. So it's no, I mean, this is just people just word of mouth. People posting it, sharing it. And I had, you'd like to I would like to say I expected to do this good because I just put a lot of effort into it. I enjoyed it. But you can't really expect it. It's just like, because YouTube. That's why I love YouTube and content creating it's like it's so unbiased. It's like if, if people don't like your stuff, they won't watch it and people love it. They will and it's like doesn't care who you are, or what it is about you. It's like whatever the final product is, is what determines when people watch it or not. So it's very humbling, very competitive to make, you know good videos. But no, I can't short answer. I didn't I did not expect it to go this crazy. And it's it's surreal. Honestly, you see all the comments of people saying stuff like best rodeo document I've ever seen. We want to see one every year we want to see one saddle bronc team roping barrel race, and I'm like, Guys, I'm one man, I'm trying but I need I need some help. You know, it took me three months to make this thing you know, I'm saying, but I, I love it. And it really the fact that everyone else loves it makes it, you know, the struggle is worth it. So Oh,

Taylor McAdams: Without a doubt. And I'm so glad you brought that up. I'm glad that you've been reading the comments too, because it's good, whether they're good or bad. It's always good to read the comments and get the criticism and learn from there. But so far everyone has been supporting support and to you they've been so excited. And this has been something that the industry has needed for a long time. But yes, I'm so glad you brought up what they were saying because I want to quote Mike C from Ohio. I think the most the best. My favorite YouTube comment was the best calf roping documentary I've ever watched. Great job. Thank you. And so for him to say that a random guy Mike in Ohio, how does that make you feel that people are pumping you up and they don't even know you.

Cole Harris: Like I was saying just humble. I mean, you know you as a filmmaker, you just, you're kind of creating for yourself in a way. Because it's such an up and down thing where, you know, you could create a video and everyone hates it, or you create a video and everyone loves it, you kind of just learn to block it out in a way. So we're like, if I'm only functioning on the praise of people, it can be hills and valleys because then I'm only as good as my next video. And so once I have a better relationship with that I'm like, okay, like I create what I feel like I want to create, and I know what will I feel like well bless people, and in the fact that then once you want to have a healthy relationship with that, then I hear stuff, like Mike C says, I feel like I can have I can have an appreciation for it. You know, truly I can feel grateful. And like there's no words to really describe it. Because I'm just like, oh my gosh, like these people genuinely love the thing I'm making. But in a real way, I can only appreciate it once I have a healthy relationship with how to deal with the praises of people if that does that make sense? Definitely

Taylor McAdams: know that I totally relate to that so much because it's so funny as a team here, we'll work hours and hours and hours on something and it'll maybe get X amount of views and then we just do like a Fuddy something on tick tock or something and it's like millions of views and you're like how why? But no, that's that's so relatable there. And I'm genuinely curious too because like I said earlier and if you questions ago, that calf roping is something that not everyone focuses on especially whenever it comes to doing a documentary and that was the first one you pick. So talk through that what was life like on the road with them for the few months that you got to go on and through Cowboy Christmas and all of that, what was it like behind the scenes with the guys?

Cole Harris: Well, this may be controversial, but I picked calf Ropin because they're the rockstars man. I mean, like, I love already, people. I mean, obviously bull riding from a non western perspective, if you're not in the industry, bull riding is the main attraction. Um, but I mean, in my opinion, the pillars of the sport are like saddle bronc, and tight on rubbers. And then you have I think, the reason I say that not to dismount anybody else, but it's like the roster of guys. There's so many guys that have I mean, just look at Instagram, hundreds of 1000s of followers, people just just flocked to him. And I don't know why. And plus, like I had, like, I love tie-down roping because that's what my cousins do. So I was like, I'm not gonna do anything else. I wanted to make a mini saddlebrook one, but I just didn't have to do that. But, yeah, so what was life like on the road? Crazy. I mean, one story was in Cheyenne, Wyoming. Time, Brighton didn't do any good. So they had to leave. But I wanted to stay the film. And that part didn't make it a documentary. But I needed to make it for a client, a project for a client. So I ended up sleeping on Haven metrics couch, I was like, hey, I need to find a trailer to sleep in. And I was like, hey, measure that let me crash on his couch. I was like, bro, you're so close. Thank you so much. That was crazy. There's one time where literally, we're in Vancouver, Canada. We're trying to fly to the Pinocchio This is on the morning of July 2. So this part is in the documentary. We're trying to flight up trying to find a Pinocchio. I didn't have my camera out. Because we're running late. Like we're literally sprinting and we get dropped off running. Well, my online check in it worked. But Ty and Joel brightens did not work. So they're standing in line. And this line is not moving. And we're like we're about to miss the flight. So I'm like, Hey, I'm gonna go get in line, save us a spot through security. And then when y'all get it online, we don't get checked in y'all can come up in line with me while I'm in line, and I turn around and I look, and I see Joel Braden, and then Ty it all full sprint running the opposite direction. And I'm like, Well forget me. Where are y'all going? Like, they didn't even call me. They didn't text me. They did nothing. I just see I'm sprinting. I'm like, start running with them. I just started running. And turns out the security that we were in was international flights. But we were already in Canada flying within Canada. And so we were in the wrong line. But it was it was such a crunch time. Like we ended up getting into the gate. We end up getting to the gate. And there's 10 people before we get like the doors closing after this 10 people and we walked up and they Ty and Brian were like, yeah, it was so tight. Like we needed to make it like this Ty ended up winning like $16,000 at Pinocchio, if he misses that flight, he doesn't make it to Ponoka. And so they're like, Yeah, bro, we're sorry. It was like, at that point. You either made it or you did it. It was up to you. So they just they left me and I was like, well appreciate it, guys. I guess I'm just extra here. That was one of the craziest stories.

Taylor McAdams: That wasn't when Chad. You guys too. Was it? Or was that a different time? 

Cole Harris: No, no, that was that was after our shad was? Chad's was July 28 or June 29. I'm sorry. Chad ran into us at the airport. June 29. In Denver, Colorado. Yeah, that that flight ended up getting delayed. So even if we we like, like in the documentary you see it. Time's running up and you just see him he's like, like a deer just looking for a fenced off. He's like, who am I? Who am I gonna get Who am I gonna get goes up to this person? It can I get in front of you. It was wild. And then Chad hopped in front of us, but really crazy. I mean, it's stories like that. Everywhere. I could keep telling them but yeah, wow. Yeah. And

Taylor McAdams: it's really cool to I don't know if you've ever heard the older guys tell about their their times back in the day, you know, the old legends. But I know like at the pro Rodeo Hall of Fame inductions, they love telling stories like that. So it's really cool for you to be able to document it and help not only help them remember everything, but also like, help them remember and share their stories and get to relive it and watch it too. I'm sure that was cool. And that makes me want to ask you then to What didn't I think after he had seen the documentary, how has he seen it? The finished product?

Cole Harris: Yeah, no, he saw it. And he, he got a little bit emotional. He's like, man, it's, you know this. This is one of the most fleeting sports he didn't say this is what I'm saying. He's one of this is one of the most fleeting sports and career paths I've ever been into. Riley Webb won the world championship. December What 17th. And then a month later, he's in January during the 2024 season. And so that's a month to celebrate. And so it's such a it's such a sorry, my phone is going off. I don't know if you're gonna hear it. No, it's such a it's such a it's such a fleeting sport. And so Ty sees the documentary and he's just like, man, like it makes me run back all those memories and just I mean, he broke Trevor Brazil's all time Cowboy Christmas record and it's like the next week he hit you have to move on and so this documentary yeah I just I think all the guys got to appreciate it and just relive some of those memories I got a call from I think you I don't think you would mind me saying it but Peyton Bray pain embrace a team roper but he calf ropes too. And he calls me he's like man, like I want to go rodeo tomorrow. He's like watching this like I've watched it twice and I want to go to a rodeo tomorrow I'm ready to go. And so just like the guys who are in it and all the guys texted me just Tuf was so thankful just like Thank you bro for for doing it. So the guys that are in it the fact that they love it just as much as the people who are watching it means the world because it's like, what's the point of making a documentary and the guys who are in it, hate it? And then it's like, like that's just what do you gain from that? So yeah, the fact that they love it so much it just means everything so yeah,

Taylor McAdams: and you did really do it to justice like you did it very well. It was so tasteful and I can relate to you in the sense of I wrote you longer I guess a little bit longer than you did but I stopped at the end of high school and so here I am past College, I'm a career woman and in life and I was still so inspired and first of all, I've never been a calf Roper you know, I tried break breakaway roping but like wasn't very good. And so just like to feel so like on fire again for the sport of rodeo It was truly what I needed and I think that's why you got so many views because it was exactly what everyone needed. Exactly when we needed it to like I don't know what your strategy was for posting it out when you did but even Yeah, like just the 5000 views in 24 hours or whatever and then now by the time the podcast even gets out like right now and we're recording it's like almost 40k But then who knows when this by the time this makes it how many views there's going to be so well done. Well done. It's

Cole Harris: funny this is probably gonna make people more mad than happy but the night before I posted it I literally cut out like 15 minutes of the documentary The night before I posted it was like it was it was good and I loved it but I just had too much in it and I was just something was off something was off and I decided to cut it out it was from PL up pallet wash to the Washington State Fair and I had interviews from some great cowboys no meat no reason to mention I'm just to make people mad but I did cut out in 15 minutes and I think it it helped a story it just it just cut off all the fat it didn't really it didn't really lead into the eight guys it was just kind of like a random off shoot random tangent that didn't really lead to the overall story. And so I just decided to cut it out but I heard people say like they never wanted it to end so the fact that I cut out 15 minutes is probably gonna make people mad but I had to I had to 

Taylor McAdams: now you have an opportunity to make it like a short or a segment of something else or yeah,

Cole Harris: let's release it it just like the bonus content or something. Never

Taylor McAdams: before seen. Have you heard about it first on the Kick Your Boots up podcast? Yeah,

Cole Harris: there's movies that they're called the Director's Cut, right? Yes. Like the ones that go in theaters and the director's cut so like it's in it's the extended extended version so if people want it enough and our release it so

Taylor McAdams: ya know for sure and anyone out there that's listening if you don't know what we're referencing, I'm gonna leave a link in the bio of the description of this episode so that you can go and see it for yourself. So far it's only on YouTube Correct? I know you're posting shorts periodically on social media and I think that's really cool to to showcase the a guy's which we don't do you want to talk about. Do you want to spoil who the eight guys are? Or do you just want to leave that as

Cole Harris: surprise? Yeah, so part one is Tuf Cooper. Part two is Shane Hanchey part three, TyHarris. Part four Bo Cooper. Riley Webb Shad Mayfield trying to get the order right shad and then Haven right. Yeah, it says it's supposed to be eight cowboys but that seems like seven

Taylor McAdams: or seven. Yeah, maybe there's only seven.

Cole Harris: I would hate to leave a guy out let me look it up real quick before

Taylor McAdams: Yeah. Had but maybe I didn't pull the number. I didn't make the number eight up. Did I did I make that up?

Cole Harris: It was a parts. Yeah. So it goes Ty, Shane? I'm sorry. I'm sorry. It was Tuf, Shane, Ty, bow. And then it goes Riley and then it goes shad and then Haven and so. Oh, and then the last parts NFR Yeah, the ending and so those are the guys how many four seven guys. I may have done it wrong.

Taylor McAdams: No, no, no.

Cole Harris: Because there was there was originally a part eight. That may be the part I cut out so whatever. Yeah,

Taylor McAdams: that's okay. No, and we won't spoil it.

Cole Harris: Yeah, those are the Cowboys that are in great, great dudes. rockstars man, so

Taylor McAdams: And I think for you, too, I've seen I've been, you know, doing media for a while now. And I've seen those guys interview and then getting your perspective was, I think different. So anyone that out there anyone that wants to go look at look at it and is curious or maybe has already seen the documentary and is listening now, they'll probably agree with me when I say we got to see Tuf in a different light. We got to see haven in a different light shed in a different light. And it was like, we were just a buddy hanging out. You because You were a buddy hanging out at several of these rodeos with Ty, you brought that feeling there. So like obviously, me I'm not gonna be hanging out with him, you know what I'm saying? And so for me, it felt like really cool to get like, I'm gonna spoil it a little bit for you, but Oh, go for it. So Riley Webb sitting at the trailer whenever you're talking, you know, asking him questions and all of that, like, no one no one else unless they're at the rodeo and they're part of the rodeo life lifestyle and they're, you know, either using a companion pass or their whatever their situation is, no one else really is gonna get to see Riley Webb just sitting on his dummy at his trailer, you know. And so there's so many people out there that really really rely on and respect and appreciate your your what you've done with this documentary. So I

Cole Harris: wanted to show a big goal of mine was I wanted to show the Western industry in May it's what makes them special, but what also makes them special kind of holds the Western industry back in a sense, and it's the fact that everything is poli, and we want to make guys look as best as possible. That's a great sentiment that that was my goal with with the documentary you want to make these guys look good, but to make them look good, you also have to make them look bad in a sense. You have to show the ups and the downs, and the downs don't look pretty and so my main goal was to show as much of the lows as I could I wanted to go farther but it just was it was limited with this meat being one man but I think when you truly see the downsides and like Tuf was out there man struggling and watch the documentaries see how he finishes shots part shots parts is crazy. Him and Riley have some beef, you know, but it's a it's a it's it's so much leads to the character development development of their character. And you can at the end of it root for them more knowing the negatives knowing the struggles and you could just only seeing the Polish, social media side of things, if that makes sense. So definitely

Taylor McAdams: and I'll second that too, because you didn't really that you don't see them in a bad light. Like they're not being ugly to each other. But you definitely see them in their slumps it through and through this dark throughout this whole documentary. You see them when they're about to miss a plane, you see them likeTuf Cooper, you just get to sit down to have a conversation with Tuf Cooper that a lot of people don't get to do and so yeah, yeah, you did, you did a very good job of like showing how they each talk about each other. And they each are very aware of where they're at in the standings, who's who has to do good that weekend or whatever. But then at the same time, they turn right around and they help each other they share mounts, you know, they share horses, they lease horses together, and they they help each other they traveled on the road together all the things and I think that's what rodeo encompasses as a whole. So, ya know, a very, very good perspective there. If anyone wants to see it, like I said, we can post we can post the link below to the YouTube link. Also, you can feel free to check out Cole Harris's Instagram, it's at by Cole Harris. And he'll be posting shorts throughout. He's probably by the time this podcast episode gets out. He's probably already posted all the parts. But you'll get to see the whole Yeah, you'll get to see the whole documentary, through and through and really just cool. So before we go, though, I have a really a question that I asked everyone on the podcast call and that question is, what advice would you give to anyone out there? That so it's what you know, what advice do you have for someone in your field? So for you, what advice do you have for anyone out there that's dreaming to start a passion project? So maybe it's not your the maybe they don't want to go into film industry or whatever, but like yours was this passion project. So what's your advice there?

Cole Harris: Yeah, I would say I get a lot of DMS and questions from a lot of young people in the rodeos industry. A lot of people are not in the rodeo industry how did you get started? Don't my rodeos. Rodeo is one of the nation's biggest attraction is the Western rodeo. How do you get into it? And my number one advice is always you just show up and you film. And then you show up, and you film, and you start posting. And then all of a sudden, you'll just like it's this simple. You just begin to send these cowboys collaborations. Hey, this is a video I made for you DM at home for free. And everything runs through the athletes, like the Western brands, we honor them, and they kind of fund everything, and they keep it going. But there's a reason why the biggest social media are the athletes is because they're the one in the arena. And so when you think about the perspective with media, is if you can just build relations to put them in the way I started was just hey, I'm gonna make free content for these guys. And if they like it, they'll post it if they don't want it to be better, and I need to make better content, it's simple. I had an advantage with Ty for sure. I think it I think he Ty helped me speed up my process. But I very much needed to be at a skill level to where it's like, okay, Ty helped me speed up the process. But I needed to be good enough to where I could take advantage of all the opportunities to help me to help me get. And so yeah, I guess some advice for passing products would be just show up and start making the content, do it for free to show up in the rodeo film the stands, if you have to, it's like, do whatever it takes to, you know, ultimately get your videos in front of the eyes that matter. And if you get it to the athletes and they start posting your content, then the brands will see your content. And then you'll just have relationships with brands naturally. And you'll actually have an advantage with Western brands, rodeo athletes, because you're not out there just trying to get money, you're just trying to make the best content you can and build relationships with people, and then all of a sudden, you begin to be rewarded and taken care of as you should for creating your work. But if you go into it with the right motives, just to help athletes grow, social media has been helped the Western industry it works out for you.

Taylor McAdams: Well said that's so that's such solid advice. I really appreciate it, and I know a lot of people out there that are listening, appreciate it as well. And Cole, again, thank you so much for taking the time to be on the podcast, and I wish you the best of luck in your future. Even if you do end up shooting barrel racing or something like that. Good luck with it all.

Cole Harris: I'm gonna need the luck. It's stressful, but I would love to do it.

Taylor McAdams: Well, again, like I said, you guys can follow. Follow Cole on his social media. If you have any questions below for Cole, feel free to comment. We'll pass those along. As always, like, subscribe, share with your friends tell everyone about this podcast and we'll see you the next time you kick your boots up. Thanks for joining us on Kick Your Boots Up. I'm your host Taylor McAdams and we can't wait to share the next story of the West. Until then feel free to like subscribe and leave us a review. Follow us on social media at Justin boots to keep up with our next episode and we'll see you the next time you kick your boots up.