The largest rodeo sanctioning body in the world.
We have been a Professional Rodeo Cowboys Association (PRCA) corporate partner, supporter and friend for more than seven decades and are proud to be recognized as an “Official Sponsor’ of the PRCA for forty of those years.
The primary focus of our support has been philanthropic over the past four decades. Since 1981, we have been providing comprehensive sports medicine services free of charge to PRCA and Women’s Professional Rodeo Association (WPRA) as well as athletes through the Justin Sportsmedicine Team® (JST) program. The program currently covers some 550 rodeo performances annually. The JST coupled with the Justin Cowboy Crisis Fund are our way of giving back to those who have supported our brand. These programs not only provide medical care for all ProRodeo athletes, but train them on preventive care, nutrition and conditioning, and help them during times of traumatic injuries.